Companies and brands today are missing out on the opportunity to market to their newest, biggest, most knowledgeable and influential demographic: Generation Z. Sky Rota wants to change that. In The Gen Z Answer Key for Business, Sky explains how technology has evolved to meet their needs and how you can futurize your business to appeal to the short attention span of a constantly changing, always-sharing, engagement-requiring generation unlike any that came before it.
A bit about my son. Sky Rota is a dyslexic 13 yr old Generation Z Consultant who is sharing his inside information about his generation in order to help businesses & brands futurize themselves & understand Gen Z.
It's an informative quick read from a kids perspective.
"My book will give you keys to learning how our generation behaves, shops, interacts amongst ourselves & through social media.