You Dear Sweet Man
by Thomas Neviaser
The subway ad is enticing. One might even consider it elegant as well. A beautiful woman, sitting atop a desk in a sparsely decorated office, staring directly at Bobby Fastow, a blue collar worker, on his way to his monotonous yet physically exhausting job. The photograph has an unusual charisma, a spectacular presence. It seemingly leaps off and out of the poster.
Bobby Fastow intensely absorbs the information directed at him. BurgerBlast, his favorite fast food restaurant, famous for quick service and reliable, if not artery-choking fare, is announcing a new name and a new direction.
But, in the world of advertising, nothing is as it seems. What if the line that separates an advertisement from the real world were erased? What if an image stepped from an ad and beckoned you to follow it back, inviting you to melt into its world. Could you resist? Bobby Fastow couldn't, and his decision would turn his world upside down.
Bobby Fastow intensely absorbs the information directed at him. BurgerBlast, his favorite fast food restaurant, famous for quick service and reliable, if not artery-choking fare, is announcing a new name and a new direction.
But, in the world of advertising, nothing is as it seems. What if the line that separates an advertisement from the real world were erased? What if an image stepped from an ad and beckoned you to follow it back, inviting you to melt into its world. Could you resist? Bobby Fastow couldn't, and his decision would turn his world upside down.
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