HOW TO GROW A SIDE-HUSTLE INTO A VIABLE BUSINESS

OVERCOME SALARY DEPENDENCY

Until you wrestle control of your earning potential from an employing organisation, you can remain poor for life. The fantasy of being employed, sticking to job earnings alone and being secure for life is over. In this book, I debunk the notion that you must stick to revenue earned from your job alone. The side-hustle is considered as an activity done on the side-lines of your normal 8-5 job, which can generate revenue. It is becoming a source of supplementary income for the modern day professional. The COVID-19 pandemic has showed that many people are vulnerable to job losses, lay-offs and financial problems. Pensions are not enough to sustain retirees in many countries. It is very easy to blame the employer or other external factors. With a side-hustle, you can kiss goodbye to salary dependency through developing multiple streams of income. This book will transform your way of thinking from being a docile employee waiting for the next payday, to an active entrepreneur racking in income through a side-hustle. With a side-hustle you can make every day a payday.

Reliance on one source of income such as a salary, has seen many people remain in economic dire straits. Believing that the pension pay-off will jump start personal finances has also left many distressed in their old age. In this book, the rising role of the “Side-Hustle” is fully explored as a viable means to strengthen the financial muscle of the modern day worker. . This book is the ultimate guide to aspiring and existing entrepreneurs on how they can establish or maintain a side-hustle. Whether it emanates from a passion, hobby or otherwise – side-hustles are bridging the financial gap existing between expectations of a dream job and the reality dawning on the ground. With a lot of illustrations of business ideas which you can undertake alongside your job, this guide presents practical knowledge of the successes and failures of side-hustles.

A cautious approach is required before jump ship. Where possible, operating a side-hustle alongside your formal employment is tenable and the only point to jump ship is when the hustle is paying adequately. This book is pitched at those people who are tired of reliance on income that they cannot control. Determining one’s destiny through viable income generating projects is a sign of financial maturity, which can be freeing to the mind. The author takes readers through typical side-hustles which can be explored in different markets including the sudden rise in the prospects of online and remote work.No matter how small your hustle is, a dollar cannot be earned whilst sleeping in your laurels. A challenging perspective of self-interrogation on the road to financial flexibility is laid out in the book, in order to enable you to escalate your earning potential through multiple side-hustles.

Don’t wait for the day you are sacked or which you lose a job in order to realise that you must hustle or die poor. With practical advice and a variety of illustrations, this book will transform your thinking from being a docile employee awaiting job security to a daring entrepreneurs growing side-hustles. The book equips you to take a leap into the future by launching your side-hustle today. The book is written by an international consultant, entrepreneur, author, public speaker and leading expert in sustainable business development including working with start-ups from all over the world.

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